Lockup
Monogram with the tree beneath it. The primary logo — use it wherever there is room.
Extracted from logo-send.pdf
TT Flowers brand assets
Every mark below comes straight from the vector artwork in the official brand PDF — not traced, not redrawn. The colours are the exact values in that file.
Colour
The brand file uses exactly two colours. Both were confirmed twice: read from the PDF’s own colour operators, then measured again in the rendered page.
Marks
Each mark comes in gold, on a navy panel, and as currentColor so it inherits the colour of whatever it sits in.
Monogram
The two Ts alone. The widest of the three, so it suits a landscape slot best.
Tree
The tree on its own. An icon, a favicon, or a quiet mark on packaging.
Contrast
Worth knowing before these colours go into body text. Gold on navy is fine for a logo, but short of the 4.5:1 that normal-size text needs.
| Pair | Ratio | Verdict |
|---|---|---|
| Gold on navy | 3.24:1 | Logos and large type only |
| Gold on white | 4.50:1 | Passes for body text |
| Gold on cream #F0EBE3 | 3.79:1 | Large type only |
| White on navy | 14.57:1 | Use for body text on navy |
For the BENEFIT questionnaire
The form allows up to 310 × 100 px. The monogram is the only mark whose proportions suit that slot — it lands at 149 × 100. The lockup is portrait, so it shrinks to 76 × 100 and wastes the width. Attach the monogram PNG, with the SVG alongside it.